Tuesday, January 22, 2013

Is This the End of the Soft-Drink Era?


Coca-Cola Co., Pepsi Co Inc. and Dr.Pepper Snapple Group Inc.have struggled to reverse the decline in soda consumption in the U.S., where shoppers increasingly reach for water, coffee, and other drinks.Now they have a bigger worry: soda revenue.

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As U.S. consumption steadily slipped over the past eight years, the beverage giants typically were able to raise prices enough to keep soda revenues from America's favorite drink growing. But soda sales at U.S. stores declined in the second half of last year—including during the holidays, when party goers normally pay up to gulp more.

Read Entire Article: Wall Street Journal

They may not be selling the same amount of pop but they all have their hands in coffee, bottled water, sports and energy drinks which are all, except water, sugar and caffeine delivery systems. 

As divisive as soda is for our long term health, the new offerings have the potential for immediate impact. 
Energy Drinks Blamed For Boost In Emergency Room Visits

Work Smarter; Not Harder!

Dr. David Marcon
Marcon Chiropractic & Wellness Center
Cincinnati, Ohio 45255
www.marconchiropractic.com 

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