"If people want to take them, that's fine, but it's not based on any scientifically valid information," says Harold, who is also a spokesman for the American Heart Assn. (The AHA does not take positions on individual commercial products.)
For close to a decade now, Pom Wonderful has touted what it claims are the fruit's scientifically proven health benefits. The Los Angeles-based company has invested $34 million in pomegranate research, including studies on the fruit's ability to improve cardiovascular and prostate health and erectile dysfunction.
That marketing approach captured the attention of the Federal Trade Commission. Last year, the agency filed a complaint against the company for "making false and unsubstantiated claims that their products will prevent or treat heart
You can probably put resveratrol, acai and a host of other natural miracle cures on the list of "over stated" health benefits. It is not ironic that all of these products are contained in simple carbohydrates and taste sweet.
Dr David Marcon
Work Smarter Not Harder
Cincinnati, Ohio
www.drdavidmarcon.com
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